Opt Out of SEO at Your Own Peril!
If you’re a small-business owner, you know you need a website in order to compete online.
But many owners do not know they don’t just need a website, but one that’s been developed with SEO in mind from the start.
Unfortunately, majority of business owners don’t even know what SEO is.
Part of the problem is that many business owners take a do-it-yourself approach and use whatever free or low-cost website creation tools they can get their hands on. And those who do hire a website designer assume that they will “do that Google stuff” when they develop the site. Some website designers mention SEO as part of their services, either built into the design or as an add-on, but there’s often not a lot of detail describing exactly what SEO services are offered. Other designers or agencies never mention SEO at all; either because they don’t understand it, don’t think it’s important, or don’t even believe it’s possible.
Whose responsibility is it to bring up SEO?
If the business owner doesn’t even know what SEO is, it’s unlikely he or she will bring it up to their website designer. In which case, the designer may be relieved and assume they aren’t interested in it. Except that the business owner may be thinking that all they will have to do is “tell Google which keywords we want” and they’ll be all set. Most small-business owners do not want to part with their money for something like SEO But if you opt out of SEO services, you’ve got no one to blame but yourself when your website is a ghost town.
Let’s face it – a site that is invisible in Google may as well not exist.
Yet every day websites are designed with no thought to it, and business owners are left to believe that this “Internet thing” is just a waste of time. The solution is for all business owners to insist on SEO right from the start. If your designer isn’t an SEO expert (and most aren’t), it’s critical that they be partnered with an SEO consultant so that they’re not designing invisible websites. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.
So what can you do?
If you are planning to build a new web-site, make sure that SEO requirements are well defined (location of your target audience, competition, budget…). Good agency will work with you to determine the best approach and course of action. If you already have a website built, and are unsatisfied with the traffic you are receiving or would like to take it to the next step contact us for a free analysis of your web site.
After the analysis is done, we will help, by suggesting ways and methods to improve your SEO ranking.
Good luck in your online ventures from Mojo Labs team!